The Elephant Project is an organization to raise money and awareness for the Alzheimer’s Association. The elephant is the symbol of the project because there is a phrase that says, “elephants never forget,” and in the fight against Alzheimer’s disease, we are striving for those afflicted with it to “never forget.”

To raise money, and awareness, they have celebrities pose for a picture with an elephant beanie baby, which are then auctioned off in an Elephant Project auction package! Each package consists of an 8×10 photo of a celebrity posing with the elephant, a signed Elephant Project card by that celebrity, and a special elephant beanie baby! You can also follow them on Twitter here.

Thanks ellernet for the tip!